Item1:http://vietbao.vn/The-gioi-giai-tri/Britney-lai-ban-nuoc-hoa/50814401/399/
Components
|
Contents
|
||
1.
|
Source
|
Hidden fantasy
|
|
2.
|
Target Audience
|
woman
|
|
3.
|
Medium (Media)
|
Printed-poster
|
|
4.
|
Context
|
10/2008
|
|
5.
|
Objective
|
Introduce a new fragrance of Britney
Spears
|
|
6.
|
Message
|
General Selling Proposition
|
Help the girls reveal of enigmas and drop soaring fantasy
|
Product Attributes
|
beautiful, seductive perfume
|
||
Customer Benefits
|
Confident, attractive, luxurious
|
||
Personal Values
|
Happy, wisdom
|
||
7.
|
Message Execution
|
Description
|
There is a beautiful girl in the forest
trees
|
Execution Style(s)/ Rhetorical
Device(s)
|
Mood and Image: mysterious beauty
|
||
8.
|
Evaluation
|
Success: good impression by beauty of
Britney Spears
|
|
Item 2::http://photo.ipvnn.com/2010/Kim-Tae-Hee/photos/kim-tae-hee-quang-cao-may-anh-ky-thuat-so-olympus-1.ipvnn
Components
|
Contents
|
||
1.
|
Source
|
Olympus | |
2.
|
Target Audience
|
internet viewers | |
3.
|
Medium (Media)
|
printed-poster | |
4.
|
Context
|
2012
|
|
5.
|
Objective
|
introduce a new product Olympus and persuade customers to buy it | |
6.
|
Message
|
General Selling Proposition
|
help you have nice, quality photographs |
Product Attributes
|
small, portable,good flash | ||
Customer Benefits
|
convenient | ||
Personal Values
|
happy, excited, wisdom | ||
7.
|
Message Execution
|
Description
|
The girl in stylist holds the camera
|
Execution Style(s)/ Rhetorical
Device(s)
|
Image\mood | ||
8.
|
Evaluation
|
success because of actor's attention | |
Item 3:http://www.youtube.com/watch?v=9PzOt5zD7hg
Components
|
Contents
| ||
1.
|
Source
| Mercedes-benz | |
2.
|
Target Audience
| Internet users | |
3.
|
Medium (Media)
| Broadcast-internet | |
4.
|
Context
|
In 2011
| |
5.
|
Objective
| Introduce the mercedes-benz car and persuade customers to buy it | |
6.
|
Message
|
General Selling Proposition
| Senses danger and increases braking power |
Product Attributes
| luxurious, fast, good quality of brake | ||
Customer Benefits
| Safe, convenient | ||
Personal Values
| Pleasure, wisdom, comfortable | ||
7.
|
Message Execution
|
Description
|
The driver saw the reaper when he was in danger, but thanks to braking power of mercedes he was out of danger
|
Execution Style(s)/ Rhetorical
Device(s)
| Image: fantasy, funny Musical | ||
8.
|
Evaluation
| Personally: successful, good impression | |
I have some comments on your enty:
ReplyDeleteItem 2: I think that
- target customer : all people
- context : 2010
- objective : make customers like and persuade them to buy this product.
- Execution Style(s)/ Rhetorical Device(s): use endorment - Kim Tea Hee - one of the most famoust actress, model in Korean.
Dear Thanh, i would like to have some comments in your post :)
ReplyDeletein item 2, i think luxurious is not a kind of customer benefits.
in your item 3, one of product attributes is luxurious, therefore, i think customer benefit should be social-respect.
That's all ^^
I agree with Mai that in item 2, the target customer should be everyone. Moreover, in the product attributes, I think the camera is well-designed also
ReplyDeletewell, in item 1, i think
ReplyDeleteTaget audience: wealthy women.
Product attribute: Small, portable.
Execution Style(s)/ Rhetorical Device(s): Use endorsment: Britney Spear- an world famous pop singer.
a a a cai cmt ben tren la cua to,Vi nhe. quen mat de laf e17 h ko bit sua sao >"<
ReplyDelete