Entry2_Mai Thị Thùy Lan

 Item 1: "Dutch Lady plus powdered milk" advertisement

 Source: http://www.youtube.com/watch?v=Va4b60YFCr4&feature=related


 

Components			Contents
1.	Source		Dutch Lady
2.	Target Audience		Kids ( from 1 to 3 years old)
3.	Medium (Media)		Broadcast
4.	Context		Nowadays, all mothers want their children to be healthy and intelligent. Moreover, the trend of using powdered milk as a useful nutritious food becomes very popular.
5.	Objective		Introduce a new product of Dutch Lady plus powdered milk with best nutrients. Make mothers prefer this product.
6.	Message	General Selling Proposition	If kids drink Dutch Lady plus powdered milk, they will be more intelligent, creative and active.
		Product Attributes	DHA, AA, TT-ratio, Choline, especially Palatinose. Delicious taste.
		Customer Benefits	Outstanding intelligent, healthy kids. Happy mothers.
		Personal Values	Happiness, wisdom
7.	Message Execution	Description	After drinking a cup of Dutch Lady plus milk which his mother gives, the kid has a cute and intelligent action. The expression makes the mother is very happy and a little bit surprised.
		Execution Style(s)/ Rhetorical Device(s)	Image: Endorsement: Ms. Thu Huong and his son. Musical Slice-of-life
8.	Evaluation	This advert was very successful because it made Dutch Lady plus powdered milk become very popular, and mothers chose this product for their children.

 Item 2: "Samsung Rain Phone" advertisement:

 Source: http://www.google.com.vn/imgres?q=poster+quang+cao+dien+thoai+rain+phone&um=1&hl=vi&client=firefox-a&sa=N&rls=org.mozilla:en-US:official&biw=1247&bih=561&tbm=isch&tbnid=5KxAxLz3FOINfM:&imgrefurl=http://www.tin247.com/bi_van_gop_mat_tai_olympic_bac_kinh_2008-20-147628.html&docid=0x_qubP8nIIX2M&imgurl=http://image.tin247.com/kenh14/080911210910-188-798.jpg&w=400&h=300&ei=vJVHT9SVG4qhiAf3i42RDg&zoom=1&iact=rc&dur=788&sig=102007913450278262040&page=1&tbnh=114&tbnw=148&start=0&ndsp=29&ved=1t:429,r:0,s:0&tx=95&ty=50

Components			Contents
1.	Source		Samsung
2.	Target Audience		Youngster.
3.	Medium (Media)		Printed( porter)
4.	Context		In Asia, Rain is one of the most famous singers who is good at not only singing but also dancing. He is very popular to most of teenagers and they always want to be talented, stylish and famous like him. Therefore, Samsung chooses Rain as their representative of the new product - Rain Phone.
5.	Objective		Introduce a new product line ( Samsung Rain Phone)
6.	Message	General Selling Proposition	If you use Rain Phone, you will be fashionable, artistic and broad-minded like him.
		Product Attributes	Modern, attractive, multifunctional, stylish.
		Customer Benefits	Convenient, fashionable.
		Personal Values	Interest, original, humor, wisdom
7.	Message Execution	Description	At the center of the picture, Rain is sitting and listening to the music by the Rain Phone which he holds in his hand and looks very attractive. In the right corner, there are two images of the cell phone; one is front side, another is back side. On the left, there is a Rain’s signature and the slogan of the product “Kiss the Rain”.
		Execution Style(s)/ Rhetorical Device(s)	Image: endorsement: the famous singer and actor Rain. Life-style.
8.	Evaluation	This advert was successful because after that Rain Phone was very popular to youngster.

 Item 3: " P/S Green Tea and  Chrysanthemum" advertisement

Source: http://www.youtube.com/watch?v=creD7lXcwso

Components			Contents
1.	Source		Lever Vietnam
2.	Target Audience		TV viewers (especially people who suffer from tooth decay or aphtha)
3.	Medium (Media)		Broadcast
4.	Context		Nowadays people have to suffer from many more diseases involving in tooth and mouth.
5.	Objective		Introduce a new product of PS toothpaste with outstanding features
6.	Message	General Selling Proposition	If you use this product, you can eliminate both tooth decay and aphtha.
		Product Attributes	Green tea leaves, chrysanthemum, calcium, flour Convenient
		Customer Benefits	Prevent you from tooth decay and aphtha
		Personal Values	Health, happiness, comfort, self-confidence.
7.	Message Execution	Description	One father has twins, one has tooth decay and another has aphtha. He is trying to solve the diseases. To the tooth decay, he uses normal toothpaste, and to the aphtha, he uses a fan. However, the twins are very sly and naughty. They change their seats which makes the father’s so confused and doesn’t know what to do. Suddenly, the mother appears with P/S Green Tea and  Chrysanthemum toothpaste which can solve both tooth decay and aphtha at the same time.
		Execution Style(s)/ Rhetorical Device(s)	Musical, humorous, image, slide-of-life
8.	Evaluation	This advert is successful because it makes an great impression to watcher like me. ^^