ITEM 1: "Unleash your fingers" Samsung Galaxy S II advertisement
| | Components | Contents | |
| 1. | Source | Samsung | |
| 2. | Target Audience | Everyone | |
| 3. | Medium (Media) | Broadcast(TV, Internet) | |
| 4. | Context | 2011 | |
| 5. | Objectives | Introduce the touch screen on Samsung Galaxy S II | |
| 6. | Messages | General Selling Proposition | We can do great things on the Samsung Galaxy S II’s touch screen |
| Product Attributes | Impeccable touchscreen | ||
| Customer Benefits | More comfortable, easier to use | ||
| Personal Values | Impressive, excitement, wisdom | ||
| 7. | Message Execution | Description | Jay Funk perform finger tutting with great skills to advertise the quality of Samsung Galaxy S II touchscreen |
| Execution Style(s)/ Rhetorical Devices | Image: Famous Finger Tutting Jayfunk Musical | ||
| 8. | Evaluation | Personally: Abstract but it makes great impression to the audiences because of its wonderful effects and the significant performace of Jayfunk | |
ITEM 2: "Nintendo DS" advertisement
Components | Contents | ||
1. | Source | Nintendo Co., Ltd | |
2. | Target Audience | Everyone, especially students | |
3. | Medium (Media) | Broadcast( TV, Internet) | |
4. | Context | 2006 | |
5. | Objectives | Introduce new portable game console | |
6. | Messages | General Selling Proposition | Every students are waiting for the launch of new Nintendo DS |
Product Attributes | |||
Customer Benefits | |||
Personal Values | Impressive, creative, excitement | ||
7. | Message Execution | Description | The students just wait for the end of class time to run to the Nintendo store. In this ad, these student have extraordinary ability like the famous Mario character |
Execution Style(s)/ Rhetorical Devices | Image/mood Fantasy Musical | ||
8. | Evaluation | Personally: cool, great impression | |
ITEM 3: "New Google maps for Android" advertisement
Components | Contents | ||
1. | Source | Google Inc. | |
2. | Target Audience | Android Smartphone users | |
3. | Medium (Media) | Broadcast(Internet) | |
4. | Context | In the 2011 | |
5. | Objectives | Introduce the new Google maps with indoor map feature integrated in | |
6. | Messages | General Selling Proposition | With the new feature of Google maps, the direction in the large mall or station etc. become easier to find |
Product Attributes | Get direction with step-by-step directions and GPS tracking | ||
Customer Benefits | Saving time, easier to get direction | ||
Personal Values | Happiness, impressive, pleasure | ||
7. | Message Execution | Description | Thanks to the Google maps, and hints, the girl could find her boyfriend who is waiting for her in a romantic place in Mall of America |
Execution Style(s)/ Rhetorical Devices | Image/mood Musical | ||
8. | Evaluation | Personally: successful, good impression | |
I like the advertisement in your 1st item. By the way i want to add "convenience" in "Personal Values" in item 3
ReplyDeleteI agree with Huy's comment about item 3, I also want to add " Professional" in" Personal values" in item 1.
ReplyDeleteI think in the item 2: I think customer benefits are: exciting, relaxing :)
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ReplyDeletethank you for your marverlous video of item 1. I just want to have some words. From my viewpoint, the target audience of Galaxy S II advertisement is TV viewers, Internet users ( especially cellphone lover, well paid customers). The customer benefits are having modern touch screen cell phone and enjoying advanced features. The execution style used is also fantasy. In addition, in item 3, the execution style is demonstration.
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