Entry 2_Bui Thi Hoai Thuong

Entry 2

 Understanding advertising messages

 Item 1: Dr.Thanh Herbal Tea Drink

Components			Contents
1.	Source		Tan Hiep Phat Company, Ltd
2.	Target Audience		Everyone
3.	Medium (Media)		Leaflets/posters
4.	Context		In 2009
5.	Objectives		Introduce Dr.Thanh Herbal Tea Drink and make people want  to buy it
6.	Message	General Selling Proposition	Dr.Thanh Herbal Tea Drink will purify your body and cool you off.
		Product Attributes	Good taste, cool, fresh, mixture of herbals and tea
		Customer Benefits	Healthy, cool
		Personal Values	Smart, happy
7.	Message Execution	Description	Image: -Dr.Thanh Herbal Tea Drink in ice            - Logo            - Slogan            - Ingredient: 7 types of herbals
		Execution Style(s)/ Rhetorical Device(s)	Image: Blue color >< red color => DrThanh cool off body's internal heat
8.	Evaluation		Good impression

Item 2: Samurai Energy Drink

http://www.youtube.com/watch?v=PbPbwC0_Jio&feature=related

Components			Contents
1.	Source		Coca-Cola Philippines
2.	Target Audience		People doing heavy and physical labor
3.	Medium (Media)		Broadcast: TV commercial
4.	Context		In 2008
5.	Objectives		Persuade the consumers to buy Samurai Energy Drink
6.	Message	General Selling Proposition	Samurai energy drink, which is named after the Japanese warrior, is a vitamin-packed carbonated drink made to restore energy levels for both the body and mind.
		Product Attributes	Potential to energize human body. Easy-to-take, easy-to-drink
		Customer Benefits	Be energetic despite the rigid work
		Personal Values	Smart, happy
7.	Message Execution	Description	Thanks to Samurai Energy Drink, a manual worker who is exhausted by hard work is not only energized but also works amazingly excellently.
		Execution Style(s)/ Rhetorical Device(s)	Fantasy Image: Samurai- the famous Japanese warrior
8.	Evaluation		Good impression

Item 3: Romano Hair Gel

http://www.youtube.com/watch?v=dxTj94321Wk

Components			Contents
1.	Source		ROMANO
2.	Target Audience		Men
3.	Medium (Media)		Broadcast: TV commercial
4.	Context		In 2007 Nowadays, men also has need to beautify their hair
5.	Objectives		To make men want to buy Romano Hair Gel
6.	Message	General Selling Proposition	This is extra-hold and non-greasy hair gel to make hair style It has moisturizing agents and vitamins providing luster to your hair.
		Product Attributes	New small pack, easy-to-take, easy-to-use
		Customer Benefits	Have a stylish head of hair easily and quickly.
		Personal Values	Stylish, attractive, happy
7.	Message Execution	Description	A man whose hair is untidy because of using a helmet uses Romano Hair Gel to make a new stylist luster head of hair and succeed in asking a sweet girl for a date.
		Execution Style(s)/ Rhetorical Device(s)	Music: Slow tuneful rhythm. Mood: Exciting, impressing
8.	Evaluation		Good impression

Sources:
[1] http://vnbrand.net/Thong-tin-thuong-hieu/top-15-nhan-hieu-chi-manh-tay-nhat-2009.html
[2] http://www.youtube.com/watch?v=PbPbwC0_Jio&feature=related
[3] http://www.youtube.com/watch?v=dxTj94321Wk