Entry 2: Tran Lan Anh
Item 1:
http://www.youtube.com/watch?v=_2TJFZ4XTAI]

Components Contents
1 Source Heineken
2 Target Audience TV viewers
3 Medium (media) Broadcast
4 Context In Nov, 2001
5 Objectives Persuade people to like Heineken beer.


6
Messages
General selling proposition Using Heineken, you feel satisfied.
Product attributes
Consumer benefits
Personal values Pleasure.
7 Message
Execution Description At a party, a man is putting his arm into an ice bucket to search for a bottle of beer. He finds some bottles but he gives them back and continues searching. Finally, he finds the thing he wants: a Heineken. The young man feels satisfied although his arm is red and he is trembling. Suddenly, the bottle falls from his hand and he has to search again.
Execution style(s)/Rhetorical device(s) Image, Music (Quando quando quando)
Curiosity,
Funniness.
8 Evaluation Great impression.
Funny.
Music is wonderful.

Item 2:
http://www.google.com.vn/url?sa=t&rct=j&q=dryper+ad+aviso+ad&source=web&cd=1&ved=0CB8QtwIwAA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dw0mXPrf1D5E&ei=K0VIT7mvIcejiAfg55iEDg&usg=AFQjCNHN6ToQDr-RjcuOokarJF_QPtDApA&cad=rja
Components Contents
1 Source Dryper ad (Avisoad)
2 Target Audience TV viewers
3 Medium (media) Broadcast
4 Context 2006
5 Objectives Persuade people to love that product.


6
Messages
General selling proposition Using Drypers to keep dryness
Product attributes Absorb quickly,
Softness.
Consumer benefits People, especially children, feel fresh and comfortable.
Personal values Wisdom.
7 Message
Execution Description Watching a sad film, a woman bursts into tears, which makes her child sitting next very confused. To dry her tears, he considers choosing tissues or a diaper which he is wearing. Finally, he takes the diaper to his mother.

Execution style(s)/Rhetorical device(s)
Curiosity
Funny, Image, music
8 Evaluation Personally, funny and interesting

Item 3:
http://www.google.com.vn/url?sa=t&rct=j&q=nokia+7650under+your+clothes&source=video&cd=1&ved=0CDEQtwIwAA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DdIcm_svs_bI&ei=CHZIT__LKeGOiAfp_I2jDg&usg=AFQjCNHEx4U1xOTfK0GCGesaRxS8NS0Pag

Components Contents
1 Source Nokia
2 Target Audience TV viewers
3 Medium (media) Broadcast
4 Context 2003
5 Objectives Introduce 2 new products: Nokia 7650 and Nokia 7210.


6
Messages
General selling proposition If you use the products, you can convey your feelings easily and you will have good relationships.
Product attributes Convenience
Many utilities.
Consumer benefits Feel comfortable and happy
Personal values Happiness, Pleasure
Wisdom
7 Message
Execution Description A man walking around a city takes photographs of signs by his cell phone in a sunny day and a woman is waiting for someone in a rainy night. That means they are in different places. Suddenly, her mobile rings, she receives a special proposal and she is very happy. Then, the man receives her answer with bright facial expression and “Nokia- Connecting people” is shown.

Execution style(s)/Rhetorical device(s) Image, Music (Under your clothes)
Curiosity evoked.
8 Evaluation Personally, romantic and sweet.
Interesting.