Entry2 _ Lê Thị Ngọc Mai

 Item 1: Pond Flawless White - "7 days to love"

Components			Contents
1.	Source		Unilever
2.	Target Audience		Primarily youngsters.
3.	Medium (Media)		Broadcast
4.	Context		21 September, 2007
5.	Objective		Introduce a new product and persuade the target customers to buy this product.
6.	Message	General Selling Proposition	Pond Flawless White will help you have visibly lightens skin, gives it a natural flawless radiant look.
		Product Attributes	Small, easy to use.
		Customer Benefits	Having a beautiful, white skin.
		Personal Values	Beautiful, confident, social’s respect, attractive.
7.	Message Execution	Description	“ 7 days to love” : Young couples slipt up at the airport because the man had to travel to England to study. 5 years later, they met again but the man had a new girl friend. The girl stopped at a poster Pond's Flawless White ads and decided to buy a trial. After 7 days, she had a beautiful, white skin and the man realized that he still loved her and they had a wedding at the end.
		Execution Style(s)/ Rhetorical Device(s)	Music: exciting. Image: Romantic (a love story).
8.	Evaluation	This ad was successful because it left an unforgettable impression for the viewers about their product.

 Item 2 : Quảng cáo Rexona

http://www.youtube.com/watch?v=bnw2tzm4n-A&feature=related

 

Components			Contents
1.	Source		Unilever
2.	Target Audience		Primarily youngsters.
3.	Medium (Media)		Broadcast
4.	Context		The beginning of XXI century, the young start to concern about their body’s odor.
5.	Objective		Introduce a new product and persuade the target customers to buy this product.
6.	Message	General Selling Proposition	Rexona gives you the confidence to handle whatever the day has in store because you know your deodorant won't let you down.
		Product Attributes	Small, portable.
		Customer Benefits	Confident with deodorant product.
		Personal Values	Pleasure, confident, social’s respect, happy, attractive.
7.	Message Execution	Description	One day, the woman met the man with the God’s arrangement but the woman had body’s odor so the man was indifferent her. Only when she use Rexona was the man attracted by her.
		Execution Style(s)/ Rhetorical Device(s)	Music: exciting. Image: Romantic (a love story).
8.	Evaluation	This ad was successful because Rexona has become one of famous brands in deodorant.

Item 3: Samsung Galaxy Note

 

Components			Contents
1.	Source		Samsung Mobile
2.	Target Audience		High-income customers specially business people.
3.	Medium (Media)		Broadcast
4.	Context		November,2011 (People always want to do more tasks much better, even on the go, whether it is web browsing, email, games, or viewing photos and videos.)
5.	Objective		Introduce a new type of smartphone, borne of insight and innovation.
6.	Message	General Selling Proposition	The Galaxy Note was created to reflect all your desires.
		Product Attributes	-          large screen, light & thin design. -          Full touch, portable.
		Customer Benefits	·  Full screen utilization for fast and effective tasking ·  Free capturing and creation ·  Powerful performance
		Personal Values	Wisdom, comfortable, social’s respect.
7.	Message Execution	Description	A man is using the Galaxy Note - the world's first 5.3" HD Super AMOLED display, provides him with an expansive high-resolution screen for an immersive viewing experience. He also uses many others applications that make people surprise about its function.
		Execution Style(s)/ Rhetorical Device(s)	Image : vivid
8.	Evaluation	Personally : good impression.  Samsung Galaxy Note was welcomed by all audience.