Item 1: Cats with thumps
http://www.youtube.com/watch?v=h6CcxJQq1x8&feature=player_embedded
| Components | Contents | ||
| 1. | Source | Cravendale | |
| 2. | Target Audience | Internet viewer | |
| 3. | Medium (media) | Interactive (Youtube.com) | |
| 4. | Context | In 2011 | |
| 5. | Objectives | Persuade people to use Cravendale milk | |
| 6. | Messages | General selling proposition | Unclear |
| Product attributes | Unclear | ||
| Customer benefits | Unclear | ||
| Personal values | Comfortable life, fun | ||
| 7. | Message executive | Description | A man is having his breakfast with milk with a cat staring at him. The cat is driven out the house and discovers he has thump. He gathers a gang with thumpcats and they try to get in the house. The man is very surprise and quickly hold milk can. |
| Executive style(s) Rhetorical device(s) | Humor, Fantasy (Cats with thumps) | ||
| 8. | Evaluation | Personally: Good impression | |
Item 2: Splitscreen: A Love Story
http://www.youtube.com/watch?v=H-xqoRqRwW8&feature=player_embedded
| Components | Contents | ||
| 1. | Source | Nokia | |
| 2. | Target Audience | Internet viewers (especially men) | |
| 3. | Medium (media) | Interactive (Youtube.com) | |
| 4. | Context | 2011 | |
| 5. | Objectives | Persuasive | |
| 6. | Messages | General selling proposition | Nokia brings you sweet moments in life |
| Product attributes | Unclear | ||
| Customer benefits | Unclear | ||
| Personal values | Happiness, mature love | ||
| 7. | Message executive | Description | Screen is split into 2 parts. Each part tells a different daily life of 2 different people. On the last scene, they come to the same city and meet each other. |
| Executive style(s) Rhetorical device(s) | Slice-of-life | ||
| 8. | Evaluation | Personally: funny and interesting Background knowledge: James W. Griffiths, who makes this video entirely by Nokia N8, is the winner of the Nokia Shorts competition 2011. | |
Item 3: I cant wait until I grow up
http://www.youtube.com/watch?v=cdHb6I0kSiM&feature=player_embedded
| Components | Contents | ||
| 1. | Source | ISPCC | |
| 2. | Target Audience | Internet viewers | |
| 3. | Medium (media) | Interactive | |
| 4. | Context | 2011 | |
| 5. | Objectives | Persuasive: persuade people to join in ISPCC to protect miserable children. | |
| 6. | Messages | General selling proposition | Unclear |
| Product attributes | Unclear | ||
| Customer benefits | Unclear | ||
| Personal values | Self-fulfillment, inner peace, self-respect | ||
| 7. | Message executive | Description | A little boy was beat and maltreated by an unknown man but he didn’t stop talking about his dream to grow up and fight for children like him. |
| Executive style(s) Rhetorical device(s) | Slice-of-life | ||
| 8. | Evaluation | Personally: Impressive, moving => great success | |
my friend, I have some comments on your entry
ReplyDeleteFirst of all, I think 3 items in your entry have same target audience( TV viewers) and media here are broadcast.
In item 1: As far as I'm concerned,product attributes are: fresh,nutritious... customer benefits are healthy, improve beauty,....
In item 3: I think General selling proposition is: ISPCC will help and protect children
product attributes are: reliable,responsible,flexible...customer benefits are: more responsible and caring about children,join social activities to make a better world
Dear Luu
DeleteIn item 3, you said that the media should be Broadcast but i think Interaction here is correct cause it is not on TV but Youtube.
and about item 1, product attributes are what the video shows us. In my point of view, fresh, nutritious,... are not mentioned in this video.
DeleteAnw, thank you for you contributions :X
I really interested in item 3
ReplyDeleteI want to add more details. In terms of general selling proposition, I think that ISPCC will defend children against children abuse.
This comment has been removed by the author.
ReplyDeleteHi. I have some comments on your item 2:
ReplyDeleteI agree with Luu'comment that target audience is TV viewers and Medium is broadcast ad.
In Description, i want too add some details. Each parts tells about a daily life of 2 pp: a man living in France and a woman living in the US. However, their daily life is similar in surprise. At the end, both of them come to England and meet each other at the Golden Jubilee bridge.
Another thing, you should add Musical as a excution style
I just like to add "similarity" as the rhetorical device is item 2
ReplyDelete