Entry2_Lê Thị Ngọc Mai
Quảng cáo Rexona
http://www.youtube.com/watch?v=bnw2tzm4n-A&feature=related
| Components | Contents | ||
| 1. | Source | Unilever | |
| 2. | Target Audience | Primarily youngsters. | |
| 3. | Medium (Media) | Broadcast | |
| 4. | Context | The beginning of XXI century, the young start to concern about their body’s odor. | |
| 5. | Objective | Introduce a new product and persuade the target customers to buy this product. | |
| 6. | Message | General Selling Proposition | Rexona gives you the confidence to handle whatever the day has in store because you know your deodorant won't let you down. |
| Product Attributes | Small, portable. | ||
| Customer Benefits | Confident with deodorant product. | ||
| Personal Values | Pleasure, confident, social’s respect, happy, attractive. | ||
| 7. | Message Execution | Description | One day, the woman met the man with the God’s arrangement but the woman had body’s odor so the man was indifferent her. Only when she use Rexona was the man attracted by her. |
| Execution Style(s)/ Rhetorical Device(s) | Music: exciting. Image: Romantic (a love story). | ||
| 8. | Evaluation | This ad was successful because Rexona has become one of famous brand in deodorant. | |
I have some comments for your analysis:
ReplyDelete-Product attributes: the product smells nice and there is no skin reaction. It also contains deodorants which help you avoid the body odor.
-Customer benefits: more confident and attractive, comfortable.
-Personal values: plesure, happy, wisdom
And how about your item 2 and 3?
Hi, I agree with Thuy Phuong with her comments above.
ReplyDeleteHowever,In my opinion,
General selling product is: If you use Rexona, it will help you cure body odor and have a romantic love like the actress.
CT10e17 is Đỗ Thị Nhàn, hi.
ReplyDelete