ENTRY 2
Name:Phan Tiến Đạt
Item 1: http://www.ibelieveinadv.com/2010/09/samsung-man-teen-couple/
Components
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Contents
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1.
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Source
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Samsung
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2.
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Target Audience
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Everyone
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3.
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Medium (Media)
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Printed ad
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4.
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Context
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2010,
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5.
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Objectives
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Introduce a new product
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6.
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Messages
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General Selling Proposition
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If you use this camera, you can easily take photograph by
yourself everywhere.
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Product Attributes
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Modern, portable, convenient
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Customer Benefits
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Convenience,have a lot of great photos
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Personal Values
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Happiness, pleasure, fun, excitement , wisdom
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7.
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Message execution
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Description
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-
A girl is taking a photograph by herself. Her hand likes another person who
helps her take a photo. A bird is standing over her head and many ones are
flying behind. - The slogan “Turn on tomorrow” is on the right corner of the
picture.
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Execution Style(s)/ Rhetorical device(s)
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Image/Mood
Fantasy
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8.
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Evaluation
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Personally: good impression,interesting
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Components
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Contents
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1.
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Source
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Vinamilk
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2.
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Target Audience
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Children
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3.
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Medium (Media)
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Broadcast advertising
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4.
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Context
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2011,
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5.
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Objectives
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Drawing children’s attention to Vinamilk
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6.
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Messages
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General Selling Proposition
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If children drink Vinamilk, they will be taller,healthier,
more intelligent
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Product Attributes
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Good taste
Essential nutrients: aluminum,
magnesium, calcium, vitamins…
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Customer Benefits
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Healthy, good taste, intelligence, tallness.
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Personal Values
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Happiness, pleasure, personal accomplishment, exciting
life, self-confidence,wisdom
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7.
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Message execution
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Description
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- Three little boys and an animated cow are playing
basketball in a ground. One of those children is taller and better at playing
than the two others, and he is also very intelligent.
- A
cheerful song
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Slogan: “Sáng tầm nhìn, cao tầm với”
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Execution Style(s)/ Rhetorical device(s)
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Musical
Image
Overstatement
Fantasy Animated product symbols |
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8.
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Evaluation
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Personally: good impression, creative, interesting
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Components
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Contents
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1.
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Source
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Coca Cola
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2.
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Target Audience
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Everyone
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3.
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Medium (Media)
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Broadcast Advertisement
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4.
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Context
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2006
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5.
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Objectives
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Make people like or preference for Coca Cola
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6.
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Messages
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General Selling Proposition
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If you enjoy Coke, you will have more energy, spirit and
strength.
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Product Attributes
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Good taste
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Customer Benefits
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Health, spirit, strength
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Personal Values
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Excitement
Fun, excitement
Self-fulfillment
Social acceptance
Happiness, pleasure
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7.
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Message execution
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Description
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The advertisement is inspired by the game Grand Theft
Auto. This shows what life would be like if the main character started his
day off by drinking a cold Coke.He no longer feels the need to rob, kill and
pillage. He want to help everyone and would immediately find the humor while
other people and animals enjoy the great animation and music.
The slogan: The Coke Side of Life
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Execution Style(s)/ Rhetorical device(s)
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Musical
Mood/Image
Lifestyle
Fantasy
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8.
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Evaluation
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Personally: good impression,creative
Great success: Make Coca Cola get great profit, and become
one of the most famous brands in the
world
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Components
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Contents
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1.
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Source
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PepsiCo
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2.
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Target Audience
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Youngsters
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3.
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Medium (Media)
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Broadcast advertising
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4.
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Context
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2007 in France
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5.
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Objectives
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To draw youngsters’ attraction to Pepsi,and make them a
like or preference for Pepsi
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6.
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Messages
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General Selling Proposition
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Drink Pepsi, you will have more energy, agility and
creation.
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Product Attributes
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Good taste
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Customer Benefits
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Health, agility, creation
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Personal Values
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Excitement
Fun
Self-fulfillment
Happiness
pleasure
Wisdom
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7.
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Message execution
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Description
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There
are 6 boys go to the station.They want to buy Pepsi but there are only 3tins
and they must play football to have them.They devide into 2 teams and each
teams has 3 members. They change into very famous footballers such as Henry,
Messi,Beckham…and show their excellent skills with the ball.In the end, the
team of Beckham win and get the 3 tins of Pepsi
Slogan:
Play creat experience more
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Execution Style(s)/ Rhetorical device(s)
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Musical
Mood/Image
Fantasy
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8.
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Evaluation
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Personally: impressive,creative,interesting
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-)In my opinion, your commercial analysis is good.
ReplyDelete-)I just have a little suggestion: I think in your item 2 , in EXECUTION STYLE session,also includes + Fantasy
+ Animated product symbol.
ok.thanks for your cmts.I will check it now :)
ReplyDeletehi, In the 3rd item,I think that you give the wrong link, it is the same with the 4th item's link. can you check it.
ReplyDeleteand in the 4th item, in my opinion, You shoul tell more about the role of the famous football stars,In the context, in 2007, some famous football stars such as.....were admired by many people and.....