Entry 2_Lê Hồng Ngọc

 ITEM 1: 

KFC Viet Nam commercial

 

Components			Contents
1.	Source		KFC Viet Nam
2.	Target Audience		Every viewer
3.	Medium (Media)		Broadcast on TV
4.	Context		In 2011, Viet Nam
5.	Objectives		To introduce KFC’s EZ menu. To persuade people to enjoy EZ menu at KFC stores by indicating the uncomfortable of having food on the street.
6.	Messages	General  Selling Proposition	If you have EZ menu at KFC, you will have a comfortable and tasty meal.
		Product Attributes	Economical, delicious.
		Customer Benefits	Save money and have comfort.
		Personal Values	Wisdom.
7.	Message Execution	Description	A man is having food in the street. The roof above his head is leaking. Unluckily enough, a truck is passing by and making the water on the street splash over his body. Therefore, the man goes to KFC to have a cheap and delicious meal under a comfortable condition.
		Execution  Style(s)/ Rhetorical  Devices	Image: The delicious dishes of KFC, … Humorous: It can make people laugh at how unlucky the man is.
8.	Evaluation		Personally: interesting, humorous and attractive.

ITEM 2: Poster " Gatorade: Running"

Components			Contents
1.	Source		Gatorade (a brand of sports-themed food and beverage products)
2.	Target Audience		Athlete
3.	Medium (Media)		Printed ad
4.	Context		In December 2009
5.	Objectives		To persuade people to use Gatorade.
6.	Messages	General  Selling Proposition	If you use Gatorade you will be the winner because you can avoid losing water.
		Product Attributes	Rehydrate, replenish and refuel.
		Customer Benefits	You will be stronger and healthier.
		Personal Values	Wisdom, strength.
7.	Message Execution	Description	A bottle of Gatorade wins a running competition.  It still looks very strong while other competitors seem to be exhausted and nearly fall.
		Execution  Style(s)/ Rhetorical  Devices	Image: the image of winning Gatorade.
8.	Evaluation		Personally: very creative.

ITEM 3:

Audi A8: "Goodnight Commercial"

Components			Contents
1.	Source		Audi
2.	Target Audience		High-income customer
3.	Medium (Media)		Broadcast on TV
4.	Context		In 2011
5.	Objectives		To introduce the Audi A8 To persuade people to say goodnight to the out of date luxury and turn to Audi A8– a new generation of luxury.
6.	Messages	General  Selling Proposition	Audi A8 is the best for you. It is the highest quality product and brings the innovation.
		Product Attributes	Illumination, innovation, inspiration, progressed luxury, high quality.
		Customer Benefits	You will have the most luxurious and fashionable car.
		Personal Values	Wisdom, luxury, higher social status.
7.	Message Execution	Description	The 60-second spot takes the viewer on a fantastical journey through a mansion laden with trite symbols of antiquated, stuffy opulence, and says goodnight to the age of gluttony and old luxury, culminating in a Mercedes-Benz S-Class parked in the driveway. In contrast, it offers up the all-new 2011 Audi A8 flagship sedan, the most technologically advanced vehicle the company has ever produced.
		Execution  Style(s)/ Rhetorical  Devices	Lifestyle: the old luxury lifestyle.
8.	Evaluation		Personally:  Very creative, attractive and interesting (compare Mercedes to the old luxury)

-----------------

Source: 

Item 1: http://www.youtube.com/watch?v=1RHEF1AsT1Q&feature=related

Item 2: http://adsoftheworld.com/media/print/gatorade_running?size=_original

Item 3: http://www.youtube.com/watch?v=fJnaOPzZ_pQ