ENTRY 2: ĐOÀN THỊ LỰU

Item 1

http://www.youtube.com/watch?v=srUslL8eOK4

Components			Contents
1.	Source		ORION
2.	Target Audience		TV viewers
3.	Medium (Media)		Broadcast  on TV
4.	Context		In 2010
5.	Objectives		Persuade people love orion chocopie
6.	Message	General Selling Proposition	If you eat Chocopie, you will feel emotion and love!
		Product Attributes	Small, soft, spongy, nutritious
		Customer Benefits	Palatable, healthy
		Personal Values	Comfortable, relaxable, wisdom
7.	Message Execution	Description	In a raining day, a boy and his younger sister stood under the temple. They saw a cake and liked it. When they were given this cake, they gave to each other instead of eating alone. The old man appreciate their behavior as well as their emotion and he gave them a parallel sentences which honored love.
		Execution Style(s)/ Rhetorical Device(s)	Image: simple, easy to understand, full of tradition values( clothes, temple, parallel sentences) Music: without lyrics, smooth, deep…
8.	Evaluation		Impress, educate, touching, inspire, persuade, motive

Item 2

http://www.voanews.com/learningenglish/about-us/

 

About Us

Helping People Understand Their World

The Music of Special English
A list of the theme music of our programs

The Roots of Special English
On October 19, 1959, the Voice of America broadcast the first Special English program.  It was an experiment.  The goal was to communicate by radio in clear and simple English with people whose native language was not English. Special English programs quickly became some of the most popular on VOA.  They still are. Special English continues to communicate with people who are not fluent in English.  Over the years, its role has expanded.  It helps people learn American English while they learn about American life and stay informed about world news and developments in science.  It provides listeners with information they cannot find elsewhere.


Three Elements Make Special English Unique
It has a core vocabulary of 1500 words.  Most are simple words that describe objects, actions or emotions.  Some words are more difficult.  They are used for reporting world events and describing discoveries in medicine and science. 
Special English writers use short, simple sentences that contain only one idea. They use active voice.  They do not use idioms.
Special English broadcasters read at a slower pace, about two-thirds the speed of standard English.  This helps people learning English hear each word clearly.  It also helps people who are fluent English speakers understand complex subjects.

Special English Radio Broadcasts
Special English broadcasts to different parts of the world several times a day, seven days a week.  Each half-hour broadcast begins with:

•The latest news from around the world
•A different short feature every day about development, agriculture, health, education, economics, news events and American idioms. 
•15-minute in-depth features about life in the United States, news about science and space, American history, popular culture, influential Americans and short stories.
Special English On Satellite TV
We offer a 20-minute program of five short features read by Special English announcers along with the scrolling text. This program is televised weekly by satellite.  Check out our TV schedule for your area. http://author.voanews.com/specialenglish/tv.cfm
Teaching Tool
Through the years, Special English has become a very popular tool for teaching English, although it was not designed as a teaching program. The short sentences, limited vocabulary and slow pace of speaking make it easy to understand.  It succeeds in helping people learn English in a non-traditional way.  People around the world practice their listening and speaking skills by recording the programs and playing them repeatedly.  Internet users can also listen to programs on the Special English Web site while reading the text.  And they can receive scripts of features by e-mail.  In countries around the world, many English teachers require their students to listen to Special English. They praise it for the content of the programs and for improving their students’ ability to understand American English.  Universities, governments and private companies publish and broadcast Special English materials for use in English teaching.


From Listeners Around the World
Over the years, Special English has forged a strong link with millions of people around the world. Listeners in several countries have formed Special English listener clubs. Testimonials from an ever-increasing number of people show that Special English programs make a  difference in their lives.
From Nigeria: “It is with great joy that I am writing this letter to you, commending you on the interesting program you have been broadcasting to us in your Special English program. A very delightful program. I cannot afford to miss it even for a minute.  I would rather miss a meal than to miss this program.  You really touch our lives positively in this part of the world where English is a second language to us and we are very grateful. Long live VOA Special English.”
From Iran: “The VOA Special English was a dream for me. I've never seen such a useful program in learning a foreign language. I'm an Iranian student and I'm very interested in learning English. I listen to your program and print any article from your Internet Web site every night. Thank you very much.”
From Pakistan: “The programs are so nice that we cannot miss them. These programs are a great source of information. These programs are acting as a ‘Bridge Of Friendship’ between the listeners of the entire world. Your programs have an attraction like a magnet which attracts us. If we want to ignore them, we cannot do this.”

	Components		Contents
1	Source		USIA (United States Information Agency)
2	Target audience		Internet users (particularly someone who wants to learn English and get knowledge through reports)
3	Medium (Media)		Interactive advertisement
4	Context		When English is more and more important, indispensable and popular and demand of getting knowledge from report is increasing
5	Objectives		Give basic information about program and persuade people to learn English and know reports.
6	Message	General selling proposition	Special English program will help you improve your English and knowledge
		Product attributes	Voice of America is standar, clear Information is varied, updated, concise ,transparent
		Customer benefits	Improve English skills( especially listening and speaking skill) and know, understand and get knowledge in special field in particular and the world in general
		Personal values	Wisdom, confident, flexible, knowledgable and social respect
7	Message execution	Description
		Execution styles/ or rhetorical devices	Structure is logical,reasonable .
8	Evaluation		Convincing and good impression

Item 3:

http://www.youtube.com/watch?v=bnK1AVgw4FU

Components			Contents
1.	Source		Thai life insurance
2.	Target Audience		TV viewers
3.	Medium (Media)		Broadcast on TV
4.	Context		In 2011
5.	Objectives		To introduce and persuade people buy their insurance
6.	Message	General Selling Proposition	If you buy insurance, your life will feel the value of life
		Product Attributes	Economical, effective, credible
		Customer Benefits	Reduce the financial burden of patients, victim when they are sicked, wounded
		Personal Values	Wisdom, safe
7.	Message Execution	Description	A teenager was mocked by her friend because of her deaf father. She  had felt shamed, upset,disappointed and rebellious. she ignored and hated her dad. Despite his effort of showing his care and love, the man unable to break his daughter’s stubbornness, to make her feel, understand him. The girl suicided and he save her by giving his blood.Finally, the girl awaked with the regret and her dad had die
		Execution Style(s)/ Rhetorical Device(s)	Image: simple, honest, meaningful Music: without lyrics, slowly, smooth, deep,… Metaphor meaning: the parents’ love for their children Reflect issue which about negative attitude and behavior of children to their parent and the lack of communication understanding and sympathy between parents and their children
8.	Evaluation		Impress, educate, touching, inspire, persuade, motive