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Components
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Contents
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1.
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Source
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Vera
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2.
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Target Audience
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The
wome
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3.
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Medium (Media)
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Printed
(poster)
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4.
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Context
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5-2011
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5.
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Objective
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Introduce
a new product of Vera Wang and make target audience like the product
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6.
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Message
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General Selling Proposition
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“Love
Struck let you feel the passion inside and listening to the echo of the
soul”.
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Product Attributes
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Beautiful,
passionate fragrance, handy
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Customer Benefits
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Luxurious and charming
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Personal Values
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Wisdom,
confident, attractive
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7.
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Message Execution
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Description
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The
man are holding some flowers to give the girl but it seems that the girl were
the most brilliant fragrant flowers.
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Execution Style(s)/ Rhetorical
Device(s)
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Mood
and Image (Leighton Messter is an image of the charming women
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8.
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Evaluation
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Success:
attract and satisfy many women love perfume.
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Components
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Contents
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1.
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Source
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Right-on, a fashion company in Japan
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2.
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Target Audience
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Youngsters
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3.
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Medium ( Media )
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Printed ( poster)
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4.
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Context
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The poster have been placed in Tokyo during
9-2011
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5.
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Object
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Promote the product line Back Number “NEW SHINY
DENIM” of Right-on.
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6.
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Messages
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General Selling Proposition
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The product line will help you fashionable
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Product Attributes
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Dynamic and youthful designs
|
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Customer Benefits
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Look stylish
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Personal Values
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Confident, wisdom
|
||
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7.
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Message Execution
|
Description
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Each boy of five are showing their own
personaliy and each of them denote the own characteristics in each design
|
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Execution Styles(s)/ Rhetorical Device(s)
|
Image
|
||
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8.
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Evaluation : quite success because of using the
image of Idols
|
||
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Components
|
Contents
|
||
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1.
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Source
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Audi
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|
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2.
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Target Audience
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Internet users
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3.
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Medium ( Media )
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Broadcast (Internet)
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4.
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Context
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2011
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5.
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Object
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Introduce the product
of Audi : Audi
LED headlights
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|
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6.
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Messages
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General Selling Proposition
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Help you save energy
for your car, lighten more the road
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Product Attributes
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Economical, light, small,
eye-catching design
|
||
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Customer Benefits
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Save money, convenient
|
||
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Personal Values
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Wisdom, happy
|
||
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7.
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Message Execution
|
Description
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A vampire man whose
name is Baerious were going to the party of the vampire. When he came, a lot
of vampires was burned and they disappeared due to the Audi LED headlight.
Finally, Baerious was burned and disappeared.
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Execution Styles(s)/ Rhetorical Device(s)
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Musical, image of
vampire, fantasy
|
||
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8.
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Evaluation: Great success : promote the reputation of Audi
|
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I think for the Itme 1, personal benefits also has aromatic, and for the item 3, customer benefit should also have "drive safely" cause the LED headlight is very stron
ReplyDeleteI like your first picture much. Therefore, I look at it and find out something. From my viewpoint, general selling proposition is that using Love Struck, you are so attractive that even very gentlemenlike will adore you. In addition, if I describe the picture, it will be that a handsome man holding in his hand a nice flower bouquet looking at the gracefull woman but she is looking neither at him nor the flower. She seems to be deserved more than what the man had.
ReplyDeleteIn item 1
ReplyDeletein term of product attributes you should use well-designed instead of beautiful
In item 2
I think the target audience is young men, the product attributes is also fashionable
the context: SHINEE is a South Korean contemporary R&B boy group. They are a contemporary group that presents and takes the lead in music, dance, and fashion that fits the current trend.
you should add more details to image like endorsement: SHINEE- a Korea boy band.
In item 3
the target audience is high-income class also.
I think in your item 3, the personal value is happy isn't suitable. It should only be wisdom
ReplyDeleteI agree with Dung about item 2.As you know, SHINEE is one of the most famous music bands in Korea. I think Execution Styles(s)/ Rhetorical Device(s)should be endorsement. Besides being a music band, SHINEE are also known for their fashion' style, so in Personal Values,you should add " fashionableness".
ReplyDelete