Entry 2_ Bui Thi Kieu Nga
quảng cáo Heineken
Components
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Contents
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1.
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Source
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Heineken
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2.
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Target Audience
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People older than 18
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3.
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Medium (Media)
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Broadcast
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4.
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Context
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In some western countries, the young who are
below 18 are not permitted to drink beer, so bottles are set at the top of
shelves (out of children’s reach). Besides, men tend to be more interested in
young girls.
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5.
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Objective
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Attract dinker’s preferences and assert the
top quality
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6.
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Message
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General Selling Proposition
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Heineken Beer is even much more attractive
than a beatiful girl.
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Product Attributes
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Out-standing, top quality, attractive
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Customer Benefits
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Consume top quality products
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Personal Values
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Interest, original, humor, wisdom
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7.
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Message Execution
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Description
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At the supermarket, while a girl was trying
to reach to the top of shelves to get the bottles of Heineken beer, a young man came and seemed to be willing
to help her. However, he took the bottles and walked away.
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Execution Style(s)/ Rhetorical Device(s)
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Music: exciting
Image: (endorsement: the famous actress
Jenifer Anistion)
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8.
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Evaluation
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This advert was successful because Heineken
has become one of the top labels in the world.
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2. item2: poster
georganneisafunnygirl.com
Components
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Contents
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1.
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Source
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Avril Lavigne
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2.
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Target Audience
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Youngster
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3.
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Medium (Media)
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Printed
(poster)
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4.
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Context
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Avril is a very
famous pop star in the world and becomes a phenomena. A large part of
teenagers desire to become famous, characteristic and original like her.
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5.
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Objective
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Introduce a new
product line (black star)
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6.
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Message
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General Selling
Proposition
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If you use the
perfume, you’ll be stylish and original like her.
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Product
Attributes
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Out-standing, attractive,
luxury
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Customer
Benefits
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Become more
attractive and charming.
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Personal Values
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Characteristic,
luxury, attractive
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7.
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Message
Execution
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Description
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Avril Lavigne
in pink is standing with 2 hands raising and holding a black star. She appears
charming in the fantastic pink background with a pink pot of perfume.
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Execution
Style(s)/ Rhetorical Device(s)
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Image:
(endorsement: the famous pop singer and fantastic pink
Mood: the pink
is charming
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8.
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Evaluation
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This advert was
successful because Avril Lavigne Perfume became world popular in 2009.
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quảng cáo Coca cola
Components
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Contents
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1.
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Source
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Coca cola
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2.
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Target Audience
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Everybody
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3.
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Medium (Media)
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Broadcast
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4.
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Context
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World Cup is always the biggest sport event all over the world.
People are excited to welcome it. They gather, talk and watch football
matches and they prefer some kinds of exciting drink.
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5.
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Objective
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Motivate consumer’s spirit
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6.
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Message
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General Selling Proposition
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You’ll feel exciting and inspiring if drinking Coca cola
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Product Attributes
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Fresh, cool and exciting
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Customer Benefits
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Become more active and inspiring.
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Personal Values
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Sporty, friendly, happy…
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7.
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Message Execution
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Description
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Everyone watch football and drink Coca cola and strong excitement flows
through their bodies. This motion forces everyone rush out and cheers with
Coca cola.
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Execution Style(s)/ Rhetorical Device(s)
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Music: exciting
Image: crowd, gathering…
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8.
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Evaluation
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This advert was successful as Coca cola became most preferable
drink.
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Hi, I think in item 3, the objectives should be
ReplyDelete1 to make people love Coca Cola
2 to motivate people to buy Coca Cola