Entry2 - Lương Mỹ Linh

Item 1: Seolreim Ice-cream

    Source: http://www.youtube.com/watch?v=D-K7s2PJoJY

Components			Contents
1.	Source		Seolreim
2.	Target Audience		TV viewer
3.	Medium (Media)		Broadcast (TV)
4.	Context		2010 summer , Korea.In Korea, there aren’t many beverages for summer so ice-cream is the common choice among Korean young people
5.	Objective		Persuade people to love the product
6.	Message	General Selling Proposition	Seolreim ice-cream will cool you off , like snow in the summer
		Product Attributes	Delicious, cool, fresh
		Customer Benefits	Cool off in the summer,excited
		Personal Values	Happy, comfortable
7.	Message Execution	Description	A young man, along with his friend, singing and proposing to his girl with an ice-cream
		Execution Style(s)/ Rhetorical Device(s)	Music: exciting, cute Image: (endorsement: the most famous boyband in Asian -TVXQ)
8.	Evaluation	This commercial was successful because Seolreim and So Yeon ( the girly name appeared in the CF was no.1 research in Korea that time)

 Item 2: Fight for kisses

  Source: http://www.metacafe.com/watch/878417/fight_for_kisses/

Components			Contents
1.	Source		Wilkinsons
2.	Target Audience		Men
3.	Medium (Media)		Broadcast (TV)
4.	Context		In America
5.	Objective		Introduce the product and persuade  customer to love it
6.	Message	General Selling Proposition	Wilkinson will shave your bear completely
		Product Attributes	Shape,easy-to-use
		Customer Benefits	Facial hair ship-shape, smooth skin
		Personal Values	Happy, comfortable, confident
7.	Message Execution	Description	The father was jealous as his wife just love the baby’s smooth skin and ignored him so he use Wilkinson razor to win her back love.The baby was angry and work hard to fight back
		Execution Style(s)/ Rhetorical Device(s)	Humorous Fantasy
8.	Evaluation	Personal opinion: Good impression

 Item 3: See both side of the story

Source: http://www.instablogsimages.com/images/2009/05/27/bbc3_YXU1b_22619.gif

Components			Contents
1.	Source		BBC
2.	Target Audience		Every body
3.	Medium (Media)		Poster
4.	Context		2009  In America
5.	Objective		Introduce a new campaign and push the channel’s imagine
6.	Message	General Selling Proposition	Helps the viewers to gain more perspective on the topics presented
		Product Attributes	Un-biased,truthful
		Customer Benefits	Get the information in a right way
		Personal Values	Knowledge , wisdom
7.	Message Execution	Description	The Campaign used clever branding on corners of buildings to paste ít poster.In the poster, some men are fighting with each other.
		Execution Style(s)/ Rhetorical Device(s)	Slice-of-life
8.	Evaluation	Intelligent advertise campaign