Entry 2_Nguyễn Xuân Dương

Item 1: Lamborghini Reventon Roadster- Are you the chosen one?

Components			Contents
1	Source		Lamborghini SpA
2	Target audience		Tv viewers
3	Medium		Broadcast (TV)
4	Context		In 2009, Lamborghini produced and tried to sell 10 copies of the very rare Reventon Roadster.
5	Objectives		Introduce Lamborghini Reventon Roadster. Persuade customers to buy Reventon Roadster.
6	Messages	General selling proposition	If you own a Lamborghini Reventon roadster, you own a very sexy, rare and exclusive car.
		Product attributes	Excellent-designed, expensive, rare.
		Customer benefits	Showing off your wealth, power, your class.
		Personal values	Wisdom. Social respect. Pleasure.
7	Message execution	Description	The video shows statistics on chances something can happen, with chances getting smaller and smaller. The chance of owning a Reventon Roadster is the smallest, 1: 700000000, which stresses the rareness and exclusivity of tha car.
		Execution styles Rhetorical devices	Scientific.
8	Evaluation		Great success: bringing great profit to the company. Background knowledge: soon after their debut at Frankfurt motor show in 2009, all the Reventon Roadster were sold despite their high cost.

Source:

http://www.youtube.com/watch?v=FeGlghZJKBo

Item 2: Yokohama tyres- tyres that grip to the road:

Components			Contents
1	Source		Inventa, Guatemala
2	Target audience		Car owners
3	Medium		Web
4	Context		2009
5	Objectives		Persuade customers to buy Yokohama tyres
6	Messages	General selling proposition	You will own high-quality car tyres if you choose Yokohama tyres.
		Product attributes	Constant , effective, powerful tyres that grip well to the road.
		Customer benefits	Safety.
		Personal values	Wisdom.
7	Message execution	Description	A car is being pulled off the road by an alien flying vyhicle while its tyres still remain on the ground.
		Execution styles Rhetorical devices	Funny axeggerated image.
8	Evaluation		Good impression

Source:

http://adsoftheworld.com/media/print/yokohama_ovni

Item 3: MacBook Pro- Ultra thin:

Components			Contents
1	Source		SVA advertising agency, New York
2	Target audience		Everyone, especially those who want to buy a laptop.
3	Medium		Printed ads ( magazines)
4	Context		Dec 2007, when computer producing technology had made great progresses and the demand for PCs was high.
5	Objectives		Introduce MacBook Pro- the thinnest laptop. Persuade customers to buy it.
6	Messages	General selling proposition	If you buy a MacBook Pro, you will get the slimmest and best-designed laptop.
		Product attributes	Well- designed, fashionable, ultra thin.
		Customer benefits	Owning the slimmest laptop.
		Personal values	Fashion. Convenience. Wisdom.
7	Message execution	Description	A man holding a MacBook Pro’s screen. It looks like he is turning a book page as the screen is as thin as a page. At the right bottom there is an Apple logo. On the opposite side is the introduction of the product.
		Execution styles Rhetorical devices	Image: featuring the thinness of the laptop.
8	Evaluation		Personally: creative, impressive.

Source:

http://www.coloribus.com/focus/exciting-double-page-centerfold-magazine-ads-and-use-of-extenders/11012105/

Item 2: