ct10e17: February 2012

Saturday, February 25, 2012

Entry 2_ NGUYỄN THỊ THANH

Item1:http://vietbao.vn/The-gioi-giai-tri/Britney-lai-ban-nuoc-hoa/50814401/399/

Components			Contents
1.	Source		Hidden fantasy
2.	Target Audience		woman
3.	Medium (Media)		Printed-poster
4.	Context		10/2008
5.	Objective		Introduce a new fragrance of Britney Spears
6.	Message	General Selling Proposition	Help the girls reveal of enigmas and drop soaring fantasy
		Product Attributes	beautiful, seductive perfume
		Customer Benefits	Confident, attractive, luxurious
		Personal Values	Happy, wisdom
7.	Message Execution	Description	There is a beautiful girl in the forest trees
		Execution Style(s)/ Rhetorical Device(s)	Mood and Image: mysterious beauty
8.	Evaluation	Success: good impression by beauty of Britney Spears

Components			Contents
1.	Source		Olympus
2.	Target Audience		internet viewers
3.	Medium (Media)		printed-poster
4.	Context		2012
5.	Objective		introduce a new product Olympus and persuade customers to buy it
6.	Message	General Selling Proposition	help you have nice, quality photographs
		Product Attributes	small, portable,good flash
		Customer Benefits	convenient
		Personal Values	happy, excited, wisdom
7.	Message Execution	Description	The girl in stylist holds the camera
		Execution Style(s)/ Rhetorical Device(s)	Image\mood
8.	Evaluation	success because of actor's attention

Item 3:http://www.youtube.com/watch?v=9PzOt5zD7hg

Components			Contents
1.	Source		Mercedes-benz
2.	Target Audience		Internet users
3.	Medium (Media)		Broadcast-internet
4.	Context		In 2011
5.	Objective		Introduce the mercedes-benz car and persuade customers to buy it
6.	Message	General Selling Proposition	Senses danger and increases braking power
		Product Attributes	luxurious, fast, good quality of brake
		Customer Benefits	Safe, convenient
		Personal Values	Pleasure, wisdom, comfortable
7.	Message Execution	Description	The driver saw the reaper when he was in danger, but thanks to braking power of mercedes he was out of danger
		Execution Style(s)/ Rhetorical Device(s)	Image: fantasy, funny Musical
8.	Evaluation	Personally: successful, good impression

Entry 2: Tran Lan Anh

Item 1:

<a href="http://www.youtube.com/watch?v=_2TJFZ4XTAIJ">http://www.youtube.com/watch?v=_2TJFZ4XTAI]</a>

Components			Contents
1	Source		Heineken
2	Target Audience		TV viewers
3	Medium (media)		Broadcast
4	Context		In Nov, 2001
5	Objectives		Persuade people to like Heineken beer.
6	Messages	General selling proposition	Using Heineken, you feel satisfied.
		Product attributes
		Consumer benefits
		Personal values	Pleasure.
7	Message Execution	Description	At a party, a man is putting his arm into an ice bucket to search for a bottle of beer. He finds some bottles but he gives them back and continues searching. Finally, he finds the thing he wants: a Heineken. The young man feels satisfied although his arm is red and he is trembling. Suddenly, the bottle falls from his hand and he has to search again.
		Execution style(s)/Rhetorical device(s)	Image, Music (Quando quando quando) Curiosity, Funniness.
8	Evaluation		Great impression. Funny. Music is wonderful.

Item 2:

Components			Contents
1	Source		Dryper ad (Avisoad)
2	Target Audience		TV viewers
3	Medium (media)		Broadcast
4	Context		2006
5	Objectives		Persuade people to love that product.
6	Messages	General selling proposition	Using Drypers to keep dryness
		Product attributes	Absorb quickly, Softness.
		Consumer benefits	People, especially children, feel fresh and comfortable.
		Personal values	Wisdom.
7	Message Execution	Description	Watching a sad film, a woman bursts into tears, which makes her child sitting next very confused. To dry her tears, he considers choosing tissues or a diaper which he is wearing. Finally, he takes the diaper to his mother.
		Execution style(s)/Rhetorical device(s)	Curiosity Funny, Image, music
8	Evaluation		Personally, funny and interesting

Item 3:

http://www.youtube.com/watch?v=Xlg5C6CkObw

Components			Contents
1	Source		Nokia
2	Target Audience		TV viewers
3	Medium (media)		Broadcast
4	Context		2003
5	Objectives		Introduce 2 new products: Nokia 7650 and Nokia 7210.
6	Messages	General selling proposition	If you use the products, you can convey your feelings easily and you will have good relationships.
		Product attributes	Convenience Many utilities.
		Consumer benefits	Feel comfortable and happy
		Personal values	Happiness, Pleasure Wisdom
7	Message Execution	Description	A man walking around a city takes photographs of signs by his cell phone in a sunny day and a woman is waiting for someone in a rainy night. That means they are in different places. Suddenly, her mobile rings, she receives a special proposal and she is very happy. Then, the man receives her answer with bright facial expression and “Nokia- Connecting people” is shown.
		Execution style(s)/Rhetorical device(s)	Image, Music (Under your clothes) Curiosity evoked.
8	Evaluation		Personally, romantic and sweet. Interesting.