entry 2_Bui Thi Kieu Nga

Entry 2_ Bui Thi Kieu Nga

1.item1:
http://www.youtube.com/watch?v=Pc0FNrRpgTo&feature=related

quảng cáo Heineken

Components			Contents
1.	Source		Heineken
2.	Target Audience		People older than 18
3.	Medium (Media)		Broadcast
4.	Context		In some western countries, the young who are below 18 are not permitted to drink beer, so bottles are set at the top of shelves (out of children’s reach). Besides, men tend to be more interested in young girls.
5.	Objective		Attract dinker’s preferences and assert the top quality
6.	Message	General Selling Proposition	Heineken Beer is even much more attractive than a beatiful girl.
		Product Attributes	Out-standing, top quality, attractive
		Customer Benefits	Consume top quality products
		Personal Values	Interest, original, humor, wisdom
7.	Message Execution	Description	At the supermarket, while a girl was trying to reach to the top of shelves to get the bottles of Heineken beer,  a young man came and seemed to be willing to help her. However, he took the bottles and walked away.
		Execution Style(s)/ Rhetorical Device(s)	Music: exciting Image: (endorsement: the famous actress Jenifer Anistion)
8.	Evaluation	This advert was successful because Heineken has become one of the top labels in the world.

2. item2: poster

                                                                                  georganneisafunnygirl.com

Components			Contents
1.	Source		Avril Lavigne
2.	Target Audience		Youngster
3.	Medium (Media)		Printed (poster)
4.	Context		Avril is a very famous pop star in the world and becomes a phenomena. A large part of teenagers desire to become famous, characteristic and original like her.
5.	Objective		Introduce a new product line (black star)
6.	Message	General Selling Proposition	If you use the perfume, you’ll be stylish and original like her.
		Product Attributes	Out-standing, attractive, luxury
		Customer Benefits	Become more attractive and charming.
		Personal Values	Characteristic, luxury, attractive
7.	Message Execution	Description	Avril Lavigne in pink is standing with 2 hands raising and holding a black star. She appears charming in the fantastic pink background with a pink pot of perfume.
		Execution Style(s)/ Rhetorical Device(s)	Image: (endorsement: the famous pop singer and fantastic pink Mood: the pink is charming
8.	Evaluation	This advert was successful because Avril Lavigne Perfume became world popular in 2009.

3. item 3: video

http://www.youtube.com/watch?v=24bwooSvQts&feature=related
quảng cáo Coca cola

Components			Contents
1.	Source		Coca cola
2.	Target Audience		Everybody
3.	Medium (Media)		Broadcast
4.	Context		World Cup is always the biggest sport event all over the world. People are excited to welcome it. They gather, talk and watch football matches and they prefer some kinds of exciting drink.
5.	Objective		Motivate consumer’s spirit
6.	Message	General Selling Proposition	You’ll feel exciting and inspiring if drinking Coca cola
		Product Attributes	Fresh, cool and exciting
		Customer Benefits	Become more active and inspiring.
		Personal Values	Sporty, friendly, happy…
7.	Message Execution	Description	Everyone watch football and drink Coca cola and strong excitement flows through their bodies. This motion forces everyone rush out and cheers with Coca cola.
		Execution Style(s)/ Rhetorical Device(s)	Music: exciting Image: crowd, gathering…
8.	Evaluation	This advert was successful as Coca cola became most preferable drink.

Entry1_Đinh Thị Tuyết Mai

ITEM1: PICTURE

Rhethorical device

Symbol: Barack Obama and American Flag: America economy

Message

U.S economy is too much debt.

Source: http://vietbao.vn/Cuoi/Su-kien-quoc-te-2011-qua-biem-hoa/55426668/442/

ITEM2: STORY

A Cherokee elder sitting with his grandchildren told them, "In every life there is a terrible fight - -a fight between two wolves. One is evil: he is fear, anger, envy, greed, arrogance, self-pity, resentment and deceit. The other is good: joy, serenity, humility, confidence, generosity, truth, gentleness, and compassion."

A child asked, "Grandfather, which wolf will win?"

The elder looked him in the eye. "The one you feed."

Rhethorical devices

Metaphor: fight: making decision ; two wolves: good and bad character

Message

Every choices one makes has great influence on development of character.

                                     
Source: http://appreciativeinquiry.case.edu/practice/quotesDetail.cfm?coid=7828

ITEM3: POEM

When you ask God for a gift,
Be thankful if he sends,
Not diamonds, pearls, or riches,
but the love of real true friends.

- Helen Steiner Rice -

Rhethorical devices
Rhyme: gift - riches; sends-friends
Message
Friends are gifts that we should appreciate.


Source: http://www.lovepoemsandquotes.com/FriendshipPoem13.html
                            

Entry1_Bui Thi Hoai Thuong

Item 1: Story [1]

The donkey and the little dog

A man had a little dog, and he was very fond of it. He would pat its head, and take it on his knee, and talk to it. Then he would give it little bits of food from his own plate.

A donkey looked in at the window and saw the man and the dog."Why does he not make a pet of me?" said the donkey. "It is not fair. I work hard, and the dog only wags its tail, and barks, and jumps on its master's knee. It is not fair."

Then the donkey said to himself, "If I do what the dog does, he may make a pet of me."

So the donkey ran into the room. It brayed as loudly as it could. It wagged its tail so hard that it knocked over a jar on the table. Then it tried to jump on to its master's knee.

The master thought the donkey was mad, and he shouted, "Help! Help!" Men came running in with sticks, and they beat the donkey till it ran out of the house, and they drove it back to the field.

"I only did what the dog does," said the donkey," and yet they make a pet of the dog, and they beat me with sticks. It is not fair."

Rhetorical devices: 

Metaphor: The monkey:  A person always envies despite of his stupidness.

Message

"Do not envy and try to imitate the others because every people have their own personalities and responsibilities"

Item 2: Cartoon [2]
 

Rhetorical devices: 

Overstatement

Irony

Message:

Do not overuse online shopping.

 Item 3: Poem [3]

Be glad your nose is on your face

By Jack Prelutsky

Be glad your nose is on your face,

Not pasted on some other place.

For if it were where it is not,

You might dislike your nose a lot.

Imagine if your precious nose

Were sandwiched in between your toes,

That clearly would not be a treat

For you’d be forced to smell your feet.

Your nose would be a source of dread

Were it attached atop your head,

It soon would drive you to despair,

Forever tickled by your hair.

Within your ears, your nose would be

An absolute catastrophe,

For when you were obliged to sneeze,

Your brain would rattle from the breeze.

Your nose, in stead, through thick and thin,

Remain between your eyes and chin,

Not pasted on some other place

Be glad your nose is on your face.

Rhetorical devices:

Repetition

Rhyme

Message:

You should be glad to be a normal person, not a disable one.

Source: 

[1] http://www.kidsgen.com/short_stories/donkey_littledog.htm 

[2] http://funny-picture.org/funny-cartoons 

[3] http://www.poemhunter.com/poem/be-glad-your-nose-is-on-your-face/

Entry 1_Phan Thi Lanh

Entry 1

Item 1: Cartoon

Rhetorical devices:

•  Metonymy:  big sphere - China; small spheres - the countries which China wants to sway ; bracket - Chinese ambition

Message: China is raising an ambition to turn the countries and groups of regional economic intergration into its via satellite.

Item 2: Fable

The elephant rope

A man was passing the elephants, he suddenly stopped, confused by the fact that these huge creatures were being held by only a small rope tied to their front leg. No chains, no cages. It was obvious that the elephants could, at anytime, break away from their bonds but for some reasons they did not.

He saw a trainer nearby and asked why these animals just stood there and made no attemp to get away. “Well”, trainer said, “when they are very young and much smaller, we use the same size rope to tie them and, at that age, it’s enough to hold them. As they grow up, they are conditioned to believe they cannot break away. They believe the rope can still hold them, so they never try to break free”.

The man was amazed. These animals could at anytime break free from their bonds but they believed they couldn’t, they were stuck right where they were.

Rhetorical devices:

• Metaphor: the elephants (people who believe that they cannot do something because they failed at it once before) ; the rope ( the trial which people have to get over)
• Contrast: the huge elephants >< the small ropes

Message: How many of us go through life hanging onto a belief that we cannot do something, simply because we failed at it once before.

Item 3: Poem

Yesterday is history

by Emily Dickinson

Yesterday is History

Tis so far away

Yesterday is Poetry

Tis Philosophy

Yesterday is Mystery

Where it is Today

While we shrewdly speculate

Flutter both away.

Rhetorical devices:

• Rhyme: History- Poetry- Philosophy- Mystery; away- today
• Metaphor: Yesterday - the time which is flown away; History, Philosophy, Poetry, Mystery – the fine things belong to the past

Message: The time flown away is always fine and plays an important role in life.

[1]  http://si.wsj.net/

[2] http://www.tienganh123.com/dich-anh-viet/4427-the-elephant-rope.html

[3] http://www.indianchild.in/poems/history.aspx

Entry 1_ Nguyễn Xuân Dương

Item 1: Cartoon

           

Rhetorical devices:

 Symbol:       +    the waterfall: economic recession

        +          the rowing boat: G20 meeting

 Irony

Message: People at G-20 economic crisis meeting do not know where thay are heading( they’re rowing blindly and no one on the deck to guide the way). The result of the meeting is unclear( where the boat will go is unknown). The only certain thing is that G-20 is getting away from economic recession.

Source: http://crisiscartoon.blogspot.com/2008/11/g-20-economic-crisis-meeting.html

Item 2: Poem

True friends are not dream-slashers

By David Leohardt

Choose friends wisely, the portrait they paint
Is who you are and who you ain't.
Friendship is life's great support
When friends are of the right sort.
For all your dreams do they make room,
Or bring you down with doom and gloom?
You will know a friendship is true
When it brings out the best in you.

Rhetorical devices:

  Rhyme:            paint-ain’t, support- sort, room-gloom, true- you

 Antithesis:        “…do they make room or bring you down with doom and gloom?”

Message: A true friend is the one who supports you, encourages you to live your dream and brings out the best in you.

Source: http://www.thehappyguy.com/friendship-poem.html

Item 3: Story

Busy

                                     by: Stephen Covey, 7 Habits of Highly Effective People

Once upon a time a very strong woodcutter ask for a job in a timber merchant, and he got it. The paid was really good and so were the work conditions. For that reason, the woodcutter was determined to do his best.

His boss gave him an axe and showed him the area where he was supposed to work.

The first day, the woodcutter brought 18 trees

"Congratulations," the boss said. "Go on that way!"

Very motivated for the boss’ words, the woodcutter try harder the next day, but he only could bring 15 trees. The third day he try even harder, but he only could bring 10 trees.Day after day he was bringing less and less trees.

"I must be losing my strength", the woodcutter thought. He went to the boss and apologized, saying that he could not understand what was going on.

"When was the last time you sharpened your axe?" the boss asked.

"Sharpen? I had no time to sharpen my axe. I have been very busy trying to cut trees..."

Rhetorical devices:

-          Metaphor: 

o   The woodcutter: any person

o   The axe: a person’s skill or his/ her important things in life

Message:

-           Sometimes people pay too much attention to getting a good result that they accidentially neglect sharpening their skills, thus they loose their effectiveness.

-                We may sometimes get too busy that we forget the truly important things in our life. 

Entry 1_Nguyen Thi Thanh

Item 1: Poem

Other People

© Alan Steinle

Hell is other people.
—Jean-Paul Sartre

Hell is other people who
No matter what you do
Always find something to judge
They drag you through the sludge
And see through your thin disguise
As they shred you with their eyes
All their faults and lack
They place upon your back
Unable to see their own transgression
It becomes their only obsession
To find all of your flaws
And all your broken laws
And they won’t even let you live
Because they refuse to forgive

Heaven is other people who
No matter what you do
Choose to see the best
In you and forget the rest
They don’t dwell on your sin
Since they want all to win
They don’t create divisions
By their prideful derisions
Of those with whom they differ
For they know that the transfer
Of their own guilt to another
Will come back and smother
Their efforts to be free
And their search for unity

Source: Heaven and Hell, Meaningful Poem http://www.familyfriendpoems.com/poem/heaven-and-hell#ixzz1llPa0sZ9 

Rhetorical devices:

*    Antithesis: hell-heaven

*    Rhyme: who-do, judge-sludge, lack-back, transgression-obsession, flaws-laws, live-forgive, best-rest, sin-win,divisions-dirisions, differ-transfer, another-smother

Message: we are all related and connected, our thoughts, words, and actions have a very real effect on others. The extent to which we value and affirm ourselves and others is the extent to which we create heaven on earth. And the extent to which we emphasize the mistakes of ourselves and others is the extent to which we create hell on earth.

Item2: Meaningful story

A long time ago, there was a huge apple tree.
A little boy loved to come and play around it everyday.
He climbed to the treetop, ate the apples, took a nap under the shadow...

He loved the tree and the tree loved to play with him.
Time went by...the little boy had grown up,
And he no longer played around the tree every day.

One day, the boy came back to the tree and he looked sad.
"Come and play with me,” the tree asked the boy.
"I am no longer a kid, I do not play around trees any more"
The boy replied.
"I want toys. I need money to buy them."
"Sorry, but I do not have money...
But you can pick all my apples and sell them.
So, you will have money.
" The boy was so excited.
He grabbed all the apples on the tree and left happily.
The boy never came back after he picked the apples.
The tree was sad.

One day, the boy who now turned into a man returned
And the tree was excited "Come and play with me" the tree said.
"I do not have time to play. I have to work for my family.
We need a house for shelter.
Can you help me?
" Sorry”,
I do not have any house. But you can chop off my branches
To build your house.
" So the man cut all the branches of the tree and left happily.
The tree was glad to see him happy but the man never came back since then.
The tree was again lonely and sad.

One hot summer day,
The man returned and the tree was delighted.
"Come and play with me!" the tree said.
"I am getting old. I want to go sailing to relax myself.
“Can you give me a boat?"
“Said the man”.
"Use my trunk to build your boat.
You can sail far away and be happy.
" So the man cut the tree trunk to make a boat.
He went sailing and never showed up for a long time.

Finally, the man returned after many years.
"Sorry, my boy. But I do not have anything for you anymore.
No more apples for you...
" The tree said”.
"No problem, I do not have any teeth to bite
" The man replied.
"No more trunk for you to climb on"
"I am too old for that now" the man said.
"I really cannot give you anything...
The only thing left is my dying root,”
The tree said with tears.
"I do not need much now, just a place to rest.
I am tired after all these years" the man replied.
"Good! Old tree roots are the best place to lean on and rest,
Come, come sit down with me and rest.
" The man sat down and the tree was glad and smiled with tears...
This is you and the tree is your parent. !!!!!

http://www.allthelyrics.com/forum/general-discussion/54682-meaningful-short-story.html

Rhetorical devices:           

*         Metaphor: the man-you, the tree-your parent

*         Climax: a kid-the man-the old man, apples-branches of the tree-truck-dying root

Message:  whether how you treat with your  parent, they always sacrifice anything for you and love you forever.

Item3: cartoon

Rhetorical devices:

*   Symbol: sphere-the earth, number-population in the world, speedometers run E- natural resources run out of.

Message: Population in the world is increasing rapidly, which causes all of natural resources on earth to be exhausted

http://www.lessthan2degrees.info/2011/02/

Entry1_Nguyen Quang Huy

Item1: Poem

A Small boy and a star

  By:  John Magliola

A small boy looked at a star

And began to weep

And the star said,

Boy why are you weeping?

And the boy said,

You are so far awayBoy if I were not already in your heart

I will never be able to touch you.

And the star answered,



You would not be able to see me.

Rhetorical devices:

Metaphor:

The star: things that people desire to have but often be far-away, out of their reach.

Message: People always want to hold what they want, and when they can’t get it, they think that they’re unhappy without   knowing what they’ve got. Sometimes they’re tired of pursuing things that they may never have  but still  don’t know that they’ve already existed in their heart, that’s enough. True love is no possession.

Item2: Fable

The Three Trees

Wanted to share this special story with you.... Like a lot of things in life, it's much easier said than done but this is where faith and perseverance comes in.
Once there were three trees on a hill in a woods. They were discussing their hopes and dreams when the first tree said "Someday I hope to be a treasure chest. I could be filled with gold, silver and precious gems. I could be decorated with intricate carving and everyone would see the beauty."
Then the second tree said "Someday I will be a mighty ship. I will take kings and queens across the waters and sail to the corners of the world. Everyone will feel safe in me because of the strength of my hull."
Finally the third tree said. "I want to grow to be the tallest and straightest tree in the forest. People will see me on top of the hill and look up to my branches, and think of the heavens and God and how close to them I am reaching. I will be the greatest tree of all time and people will always remember me.."
After a few years of praying that their dreams would come true, a group of woodsmen came upon the trees. When one came to the first tree he said, "This looks like a strong tree, I think I should be able to sell the wood to a carpenter." and he began cutting it down. The tree was happy, because he knew that the carpenter would make him into a treasure chest.
At the second tree a woodsman said, "This looks like a strong tree, I should be able to sell it to the shipyard." The second tree was happy because he knew he was on his way to becoming a mighty ship.
When the woodsmen came upon the third tree, the tree was frightened because he knew that if they cut him down his dreams would not come true. One of the woodsman said, "I don't need anything special from my tree so I'll take this one" and he cut it down.
When the first tree arrived at the carpenters, he was made into a feed box for animals. He was then placed in a barn and filled with hay. This was not at all what he had prayed for. The second tree was cut and made into a small fishing boat. His dreams of being a mighty ship and carrying kings had come to an end. The third tree was cut into large pieces and left alone in the dark.
The years went by, and the trees forgot about their dreams. Then one day, a man and women came to the barn. She gave birth and they placed the baby in the hay in the feed box that was made from the first tree. The man wished that he could have made a crib for the baby, but this manger would have to do. The tree could feel the importance of this event and knew that it had held the greatest treasure of all time.
Years later, a group of men got in the fishing boat made from the second tree. One of them was tired and went to sleep. While they were out on the water, a great storm arose and the tree didn't think it was strong enough to keep the men safe. The men woke the sleeping man, and he stood and said "peace" and the storm stopped. At this time, the tree knew that it had carried the king of kings in it's boat.
Finally, someone came and got the third tree. It was carried through the streets as the people mocked the man who was carrying it. When they came to a stop, the man was nailed to the tree and raised in the air to die at the top of a hill. When Sunday came, the tree came to realize that it was strong enough to stand at the top of the hill and be as close to God as was possible, because Jesus had been crucified on it.

Message: The moral of this story is that when things don't seem to be going your way, always know that God has a plan for you. If you place your trust in Him, He will give you great gifts. Each of the trees got what they wanted, just not in the way they had imagined.
Source: http://www.rogerknapp.com/inspire/trees3.htm

Item 3: Cartoon

                                                                 

.

Message: The number of the unemployed is directly proportional to the number of bloggers.

When people have no job, they spend more time on the Internet and write blog. That accounts for  the chart above.

Source: http://www.veryfunnycartoons.com/